Leveraging the Power of Shelf-Aware Advertising

Successful campaigns have shown that coordinating store-level point-of-sale and inventory data with ad delivery increases ROI and improves supply efficiency. When it comes to launching new products, eliminating out-of-stocks, and boosting promotions, linking digital advertising to in-store sales and shelf data produces better results along with valuable insights for both front- and back-office functions.

In this series of insights briefs, we explore how to leverage shelf-aware for significant ad program success.