Product launches can struggle to gain momentum, but marketers can change the conversation by linking point-of-sale data to neighborhood-focused digital advertising campaigns.
In our latest insights brief, we tackle the obstacles usually in the way of a successful product launch and how, by connecting supply chain to digital advertising, marketers overcome these issues to achieve new product sales lift in excess of 10%.
MaxPoint enables companies to realize greater returns with shelf-connected campaigns:
- A major pasta brand achieved 13.8% sales lift for a new product in the campaign’s final week by optimizing ad delivery around shelf-ready stores.
- A coffee company realized 12.9% sales lift across all brand items at a major retailer through the launch of one new product.