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TARGETED AWARENESS

Become Your Neighborhood
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MAXPOINT IN ACTION

PROBLEM:

A national health food chain needs to raise awareness of its brand in Seattle.

SOLUTION:

Target neighborhoods with residents interested in health and fitness.

AUDIENCE:

Married shoppers with a household income above $100,000, no children, and interests in health food, fitness, and organic living.

WHY IT WORKS:

Get much more targeted by using our proprietary interest data to go beyond simple demographics.

TARGETING:

Serve ads to only those neighborhoods around the brand’s locations that match the audience profile.

WHY IT WORKS:

For every dollar spent, the health food chain reaches three times the number of markets it would with traditional DMA targeting.

SCALE:

The chain reaches five times the number of ideal shoppers on a local level than it would with cookie targeting.

WHY IT MATTERS:

Each chain gets the precision of hyperlocal targeting while still reaching crowds of shoppers.
HOW WE HELP

MaxPoint’s proprietary Digital Zip® technology brings your brand’s message directly to the right shoppers in relevant neighborhoods around the country. 

Boost your brand perception.
Pull shoppers from your competition.
Reach neighborhoods that spend the most in your product category.
Discover your top-responding locations and audience segments.
Build product awareness in strategic locations.


 

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