Maxpoint_logo

FOOT TRAFFIC

From Screen to Store

MAXPOINT IN ACTION

PROBLEM:

An eco-friendly grocery store chain needs to pull shoppers from its competition in Portland.

SOLUTION:

Target neighborhoods around store locations that have high concentrations of eco-conscious shoppers.

AUDIENCE:

Shoppers with two or more children who have a household income above $60,000 and interests in green living and organic food.

WHY IT WORKS:

Goes beyond demographics by using our proprietary interest data to find shoppers likely to switch stores.

TARGETING:

Serve ads to only those neighborhoods around the stores that match the audience profile.

WHY IT WORKS:

For every dollar spent, the chain reaches three times the number of markets it would with DMA targeting.

SCALE:

The grocery store chain reaches five times the ideal shoppers at the local level than it would with cookie targeting.

WHY IT MATTERS:

Each store gets the precision of hyperlocal targeting while still reaching crowds of shoppers.
HOW WE HELP

MaxPoint’s proprietary Digital Zip® technology helps advertisers boost foot traffic in stores by targeting the right neighborhoods.

Target only ideal shoppers around your stores.
Pull customers from your competition in local markets.
Deliver seasonal promotions at the perfect time.
Promote your new products using display, video, and mobile ads.
Discover your top performing neighborhoods and audience segments.

SUCCESS STORY Learn how Kimberly-Clark increased Depend® sales by more than 21%.

READ THE FULL STORY
YOU MAY ALSO BE INTERESTED IN:
SEE HOW MAXPOINT CAN WORK FOR YOU. CONTACT US.