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EVENT ADVERTISING

Want a Crowd for Your Event? No Problem.

MAXPOINT IN ACTION

PROBLEM:

A national soft drink brand needs to boost attendance at a brand-sponsored concert in Dallas.

SOLUTION:

Target neighborhoods with residents interested in the concert’s music genre.

AUDIENCE:

Shoppers with a household income above $100,000, and with strong interests in the music genre and soft drinks.

WHY IT WORKS:

Goes beyond demographics by using our proprietary interest data to find ideal shoppers around the event’s venue.

TARGETING:

Serve ads to neighborhoods around the event that match the audience profile.

WHY IT WORKS:

Reduces the amount of ad waste, improving ROI for the brand event.

SCALE:

The brand reaches five times the number of ideal shoppers at a local level than it would with cookie targeting.

WHY IT MATTERS:

The brand gets a sold out event with a precisely targeted audience.
HOW WE HELP

When you sponsor or host an event, your brand can experience a boost in favorabiIity, but only if you attract the right audience.

Pack your event with prospective shoppers and customers.
Use display, video, and mobile ads to build anticipation in neighborhoods around your event.
Target neighborhoods filled with people interested in your event.
Make it simple for shoppers to RSVP and get directions with mobile ads.
Discover insights about your top responding neighborhoods and audience segments.
Ready-Made Meal

SUCCESS STORY Learn how a CPG food brand increased attendance to in-store demonstrations.

READ THE FULL STORY
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