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DIGITAL CAMPAIGNS FOR NEW STORE OPENINGS

Pack Your Grand Opening with Ideal Shoppers

MAXPOINT IN ACTION

PROBLEM:

A sporting goods chain needs to drive shoppers to new stores opening in New York City.

SOLUTION:

Target neighborhoods around the new stores that are packed with ideal shoppers.

AUDIENCE:

Runners with a household income above $100,000, no children, and interests in jogging and sports nutrition.

WHY IT WORKS:

Get more targeted by going beyond simple demographics using our proprietary interest data.

TARGETING:

Serve ads to only those neighborhoods around the stores matching the runner audience segment.

WHY IT WORKS:

For every dollar spent, the retailer reaches three times the number of markets it would with DMA targeting.

SCALE:

The chain reaches five times the number of ideal shoppers at the local level than it would with cookie targeting.

WHY IT MATTERS:

Each sporting goods store gets the precision of hyperlocal targeting while still reaching crowds of shoppers.
HOW WE HELP

Although there’s a lot to worry about for a store’s grand opening, MaxPoint’s proprietary Digital Zip® technology ensures you don’t have to worry about driving awareness of and traffic to your new location. 

Build anticipation for your location’s grand opening.
Target ads to customers at the optimal time.
Deliver display, video, or mobile ads to ideal shoppers located around your stores.
Use our proprietary interest data to target your most profitable audience.
Get your campaign running in as little as 24 hours.
Get insights into the top responding neighborhoods around your new store.

SUCCESS STORY Learn how a national beauty retailer drove visits to openings of new stores while reducing ad waste by 84%.

READ THE FULL STORY
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