Telecom Provider Drives Sales among Asian American Millennials
When a major telecom provider wanted to drive online sales, it knew that reaching the right consumers would be essential. To maximize the resonance of its digital advertising, the telecom provider partnered with MaxPoint to engage Asian American millennials across the United States.
Finding Specific Consumers across the Nation
The first step of our strategy was finding the right Asian American consumers. Using our Digital Zip® technology, we pinpointed neighborhoods across the United States that over-index for Asian Americans aged 18–34. We then analyzed purchase data from these neighborhoods to help the telecom provider’s multicultural ads reach consumers with proven interest in telecom services.
Reaching the Right Customers for Better Efficiency
Using this consumer profile, we targeted multicultural promotions at only likely-to-buy neighborhoods across the country. This advertising strategy drove the following results:
- Higher Landing Page Traffic—The digital promotions offered real-time sales opportunities, driving more visitors to the telecom provider’s homepage and product sites.
- Asian Americans aged
- History of purchasing telecom services