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ADVERTISING NEW PRODUCTS

Get Shoppers Excited for Your New Product

MAXPOINT IN ACTION

PROBLEM:

A designer clothing retailer wants to successfully launch a new fashion line to shops in Atlanta.

SOLUTION:

Target fashion-conscious neighborhoods around Atlanta store locations.

AUDIENCE:

Female fashionistas between the ages of 20 and 34, with a household income above $60,000 and interests in fashion and beauty.

WHY IT WORKS:

Goes beyond demographics by using our proprietary interest data to find shoppers already interested in a new product.

TARGETING:

Serve ads to only those neighborhoods around the stores that match the audience profile.

WHY IT WORKS:

For every dollar spent, the clothing retailer reaches three times the number of markets it would with DMA targeting.

SCALE:

The clothing retailer reaches five to six times the number of ideal shoppers at the local level than it would with cookie targeting.

WHY IT MATTERS:

Each retailer gets the precision of hyperlocal targeting while still reaching crowds of shoppers.
HOW WE HELP

MaxPoint’s proprietary Digital Zip® technology targets the precise neighborhoods where your new product will sell. 

Find neighborhoods where people have bought similar products.
Drive product demand with targeted display, video, and mobile ads.
Test your product in precise areas.
Target early product adopters.
Locate people enthusiastic about your product category.
Discover your product’s top-performing neighborhoods and audience segments.
New Snack Brand

SUCCESS STORY Learn how a major CPG company achieved 7% sales lift across its product portfolio.

READ THE FULL STORY
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