Guide to Advertising Allergy Products
Every spring, consumers develop familiar symptoms—sneezing, watery eyes, itchy skin, and throbbing heads. While many get to enjoy the green grass and blooming flowers, others have to take extra precautions to ward off allergy symptoms. With so many people needing relief, brands and retailers that sell allergy products have a lot of opportunity for sales.
According to the Centers for Disease Control and Prevention, allergies are the sixth-leading cause of chronic illness in the United States and affect more than 50 million Americans.1 Plus, Forbes reports that the past few years have brought progressively worse allergy seasons.2 If this year’s season sets another record, then retailers will have an even greater chance of boosting their bottom lines.
To help brands and retailers prepare for the peak of allergy season, we located the top neighborhoods in the nation with the highest concentration of households interested in relief from seasonal, pet, food, and medicine allergies, as well as from asthma. You can find out which neighborhoods made the list by viewing the slide show above.