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ALLERGY INSIGHTS GUIDE

Allergy Guide

Top 10 US Neighborhoods Interested in Allergy Relief

MaxPoint used its deep hyperlocal insights to locate the neighborhoods in the nation most interested in allergy relief this season. See Which Neighborhoods Made the List >>

Top 10 US Neighborhoods Interested in Allergy Relief
MaxPoint used its deep hyperlocal insights to locate the neighborhoods in the nation most interested in allergy relief this season. See Which Neighborhoods Made the List >>

Silverwood, MI

Households: 422

Age: 55+

Family Status: married with children

Annual Income: $40,000–$85,000

Home Status: own or rent

Interests: elderly care, extreme sports, retirement planning, yoga

Silverwood, MI
Households: 422 / Age: 55+ / Family Status: married with children / Annual Income: $40K–$85K / Home Status: own or rent / Interests: elderly care, extreme sports, retirement planning, yoga

Branchdale, PA

Households: 2,719

Age: 45+

Family Status: single or married with children

Annual Income: $20,000–$60,000

Home Status: own

Interests: gardening, home improvement, running, weddings

Branchdale, PA
Households: 2,719 / Age: 45+ / Family Status: single or married with children / Annual Income: $20K–$60K / Home Status: own / Interests: gardening, home improvement, running, weddings

Drew, MS

Households: 1,107

Age: 35–54

Family Status: married or single

Annual Income: $20,000–$40,000

Home Status: own

Interests: beauty, crafts, eco-friendly living, flu remedies

Drew, MS
Households: 1,107 / Age:35–54 / Family Status: married or single / Annual Income: $20K–$40K / Home Status: own / Interests: beauty, crafts, eco-friendly living, flu remedies

Saltsburg, PA

Households: 1,434

Age: 55+

Family Status: married with children

Annual Income: $40,000–$60,000

Home Status: own

Interests: fashion, running, weddings, yoga

Saltsburg, PA
Households: 1,434 / Age: 55+ / Family Status: married with children / Annual Income: $40K–$60K / Home Status: own / Interests: fashion, running, weddings, yoga

Baileytown, AL

Households: 882

Age: 45+

Family Status: married with children

Annual Income: $20,000–$60,000

Home Status: own

Interests: anime, antiques, crafts

Baileytown, AL
Households: 882 / Age: 45+ / Family Status: married with children / Annual Income: $20K–$60K / Home Status: own / Interests: anime, antiques, crafts

Shiprock, NM

Households: 933

Age: 25–39

Family Status: married with children

Annual Income: $20,000–$60,000

Home Status: own or rent

Interests: fitness, gardening, running

Shiprock, NM
Households: 933 / Age: 25–39 / Family Status: married with children / Annual Income: $20K–$60K / Home Status: own or rent / Interests: fitness, gardening, running

Thorndale, TX

Households: 1,089

Age: 25–39

Family Status: married with children

Annual Income: $20,000–$60,000

Home Status: own

Interests: eco-friendly living, food and drink trends, gardening, yoga

Thorndale, TX
Households: 1,089 / Age: 25–39 / Family Status: married with children / Annual Income: $20K–$60K / Home Status: own / Interests: eco-friendly living, food and drink trends, gardening, yoga

Bemidji, MN

Households: 4,238

Age: 18–24

Family Status: single or married

Annual Income: $40,000–$60,000

Home Status: own or rent

Interests: beauty, eco-friendly living, home improvement, new technology

Bemidji, MN
Households: 4,238 / Age: 18–24 / Family Status: single or married / Annual Income: $40K–$60K / Home Status: own or rent / Interests: beauty, eco-friendly living, home improvement, new technology

Sparta, VA

Households: 720

Age: 25–39

Family Status: married with children

Annual Income: $100,000+

Home Status: own

Interests: anxiety relief, fitness, home improvement, yoga

Sparta, VA
Households: 720 / Age: 25–39 / Family Status: married with children / Annual Income: $100K+ / Home Status: own / Interests: anxiety relief, fitness, home improvement, yoga

Aberdeen, SD

Households: 278

Age: 45–64

Family Status: married with children

Annual Income: $20,000–$60,000

Home Status: own

Interests: food and drink trends

Aberdeen, SD
Households: 278 / Age: 45–64 / Family Status: married with children / Annual Income: $20K–$60K / Home Status: own / Interests: food and drink trends

Learn More about Consumers Seeking Allergy Relief

Are the neighborhoods with the greatest interest in allergy relief picking up natural or medicinal remedies at the store? Dig deeper into the preferences of allergy relief seekers by exploring MaxPoint’s in-depth consumer profiles. Learn More >>

Learn More about Consumers Seeking Allergy Relief
Are the neighborhoods with the greatest interest in allergy relief picking up natural or medicinal remedies at the store? Dig deeper into the preferences of allergy relief seekers by exploring MaxPoint’s in-depth consumer profiles. Learn More >>

Guide to Advertising Allergy Products

Every spring, consumers develop familiar symptoms—sneezing, watery eyes, itchy skin, and throbbing heads. While many get to enjoy the green grass and blooming flowers, others have to take extra precautions to ward off allergy symptoms. With so many people needing relief, brands and retailers that sell allergy products have a lot of opportunity for sales.

According to the Centers for Disease Control and Prevention, allergies are the sixth-leading cause of chronic illness in the United States and affect more than 50 million Americans.1 Plus, Forbes reports that the past few years have brought progressively worse allergy seasons.2 If this year’s season sets another record, then retailers will have an even greater chance of boosting their bottom lines.

To help brands and retailers prepare for the peak of allergy season, we located the top neighborhoods in the nation with the highest concentration of households interested in relief from seasonal, pet, food, and medicine allergies, as well as from asthma. You can find out which neighborhoods made the list by viewing the slide show above.

View Our Allergy Profiles


Want to learn the differences between consumers who seek natural remedies and those who seek medicinal remedies? Check Out MaxPoint's In-Depth Consumer Profiles >>

Strategies for Successful Allergy Campaigns

So, what else can you do to improve your allergy remedy sales? We recommend a three-pillared approach:

  1. Begin at the Neighborhood Level—Neighborhoods should be the foundation of your campaigns. They give you enough customers to make a difference in your sales, yet provide more granular precision than a designated marketing area (DMA) can provide. For example, Portland, Oregon, has a reputation for being a pet-friendly city. But even though you could advertise to the entire DMA, you can be more efficient by focusing on the Portland neighborhoods where residents already have a strong interest in pet allergy relief. This will drive the right shoppers to local stores and minimize your overall ad waste.

  2. Leverage Real-Time Insights to Reach Consumers at Peak Times—When it comes to timing allergy promotions, most advertisers think seasonally, not daily. But you can get far more precise. Each of your stores has a season within allergy season—some days will see more allergy remedy sales than others. To tap into demand when it’s highest, incorporate store-level sales data into your marketing programs. By using store-level data, you can focus your digital advertising toward the right neighborhoods around specific stores as interest and demand shifts throughout allergy season, helping you generate more sales and use your advertising resources more efficiently.

    Also, consider using weather data to increase advertising when the weather conditions are most conducive to causing allergy symptoms. For example, because allergies tend to worsen during times of high humidity, you can increase your ad buys during and after extremely humid days. This real-time approach puts you in front of the right customers just when they need your products the most.

  3. Scale Your Hyperlocal Campaigns Regionally and Nationally—Every project requires a good foundation. Building a house requires the right bricks in the right quantity. In the same way, a strong campaign reaches the right neighborhoods, and enough of them, to build strong sales. For example, brands looking to increase sales of gluten-free products should locate the neighborhoods around the country with the strongest interests in wheat allergy relief that are also in close proximity to their retail partners’ stores. Once you pinpoint these neighborhoods, you can increase your ad buys to reach more neighborhoods like them.

When you build your advertising campaigns on these three pillars, you set yourself up for strong sales both during allergy season and beyond.


Learn More about Allergy Relief Seekers

The most successful advertising campaigns build on the right insights to get as specific as possible, while still retaining a wide enough reach to make a difference. Among people interested in allergy relief, some prefer natural remedies for their symptoms and others prefer to take medicine. With this in mind, it makes sense for advertisers to tailor their approach depending on consumer preference.

To help you do this, we compiled profiles of people seeking all-natural allergy remedies and people seeking over-the-counter and prescription allergy medicines.

See how they stack up by reading the article: Two Paths to Healthy Sales: Natural-Remedy Seekers and Medicinal-Remedy Seekers

1. Centers for Disease Control and Prevention, 2011. 2. Forbes, 2013.

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