Privacy Policy

If you have any questions or concerns about our privacy policy, please contact us at privacy@maxpoint.com.

This privacy policy describes how MaxPoint collects and uses data while protecting your privacy.

Last updated March 2014

MaxPoint Interactive, Inc. (“MAXPOINT,” “we,” “us,” “our”) is a provider of targeted interactive advertising technology and services to websites and online marketers, and considers the protection of your privacy to be of paramount importance. This Privacy Policy was prepared to describe how we use and collect consumer data that we collect when users access websites or mobile applications that use our services (our “Business Partners”), or that third parties share with us. This Privacy Policy does not apply to practices of third parties that we do not own or control. You should review the privacy policies of all websites you visit and mobile applications you use.

Network Advertising Initiative and Opt-Out

Network Advertising Initiative Logo
 

MAXPOINT is a member of the Network Advertising Initiative (NAI) and adheres to NAI Code of Conduct as well as the Digital Advertising Alliance’s Self-Regulatory Principles. You can visit the NAI’s Web Site to learn more about network advertising, and to opt out of having any or all NAI members collect non-personally identifiable information about your web browsing activity for use in targeted advertising. To opt out solely from MAXPOINT’s (rather than all NAI members) collection of non-personally identifiable information about your web browsing activity to serve targeted ads, please click here:  Ad Cookie Opt Out.

When you opt out using either of these methods, we will place an opt-out cookie on your browser. This means that we will no longer serve ads that are targeted based on your web browsing to your web browser, though we may continue to serve you default (i.e., non-targeted) ads. Our opt-out cookies are set to expire after 6 years. You should note that if you delete, block or otherwise restrict cookies, you may need to renew your opt-out choice. Also, please be aware that when you opt out, your opt-out cookie will only be effective as to the computer AND BROWSER or device that you opted out from; you must opt out for each browser, on each computer or device you use, individually.

Data Collection and Usage Through Our Services

Personal Information

“Personal information” is data that personally identifies you as an individual, like your name, street address, email address, or phone number. MAXPOINT has designed its systems to avoid using, collecting or keeping personal information about people who interact with our technology.

Non-Personal Information

To provide services to our Business Partners, we collect certain non-personal information using various technologies, including cookies, as described in more detail below. These technologies include, but are not limited to: your browser type, your IP address, information about your operating system, device, or mobile carrier, and the unique identifier assigned to your device. In addition, we collect information about your web browsing and app usage, such as the date and time you visited a Business Partners’ websites or apps, pages of such websites or apps that you visit, the names or types of mobile app that you visit, your location when you accessed the app, and other data such as page visits, ads shown, and ads clicked.

MAXPOINT may also receive non-personal information from other sources; for example, we might receive data from a third party that indicates a particular interest in a geographic area a certain model of car is popular in a particular area, and therefore people located in that general area might be interested in an ad for similar cars.  We combine this information with the information we collect directly.

MAXPOINT may use certain health-related information in delivering advertisements. This may include, without limitation, utilization of the following health-related data segments: Men’s Health and Wellness, Women’s Health and Wellness, General Health, Seniors’ Health and Wellness, and Common Ailments and Illnesses.

Use of Non-Personal Information

In order to serve you targeted advertisements, MAXPOINT assembles non-personally identifiable, demographic, behavioral and technical information to create large visitor “clusters.” These clusters represent data that has been aggregated into large anonymous groupings, but that our assembled data suggests may have similar needs or interests. To ensure that the online marketing targeting services provided by MAXPOINT are targeted correctly, Business Partners’ websites place MAXPOINT’s data tags on their sites. These tags are used to match visitor browsing behavior to a cluster profile, in order to serve you an advertisement you may be interested in.

In addition, MAXPOINT may use non-personal information to improve its products and services, in order to optimize your online experience.

Cookies

Nearly all websites, including those of the Business Partners using MAXPOINT’s products and services, use a feature of your browser to set a “cookie” on your computer. Cookies are small packets of data stored on your computer. Companies use cookies to provide services such as auto log on, to deliver relevant ads, and to better understand how users interact with their websites. Cookies enable sites to better customize content and advertisements to your needs and interests, so that they can be as valuable to you as possible.

Your browser may offer you the option of declining cookies, but by doing so you may not be able to use certain features on websites or take full advantage of all website offerings and targeted advertising. You may be able to configure your browser to accept all cookies, reject all cookies, erase cookies, or notify you when a cookie is set. (Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences.) Please note that if you do not accept cookies, you will not be able to set an opt-out cookie as described above.

Disclosure of Information

Non-personal information may be transferred or disclosed to our Business Partners in aggregated form (i.e., a collection of information relating to multiple users that does not identify you or any other individual personally), to segment and target relevant advertisements to you and to help our Business Partners optimize their services.

Non-personal information and the limited personal information we collect may be transferred or disclosed for the following purposes: (1) to our agents and personnel, to enable any of these people or entities to perform a business, professional or technical support function for us; (2) when we believe in good faith that such disclosure is necessary to respond to judicial process and provide information to law enforcement agencies or in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law or to enforce or apply our agreements with third parties and to protect the rights, property, or safety of MAXPOINT, its employees, customers, and agents; and (3) in connection with the sale or acquisition of MAXPOINT to another entity.

Data Retention

Non-personal information linked to a browser or device is kept for a period of one year after it is collected. After that period has expired, the non-personal information is de-linked from any browser or device identifier, but may be kept for research and used as set forth in this Privacy Policy.

Social Media

On our Twitter account and on our OnPoint Blog, we encourage our followers and readers to participate in our conversation and we welcome your thoughts and comments. While we will do our best to reply to all comments, @mentions, retweets and direct messages (DMs), we will not reply to anything off topic, including personal attacks and foul language. If you have a complaint, please feel free to contact socialmedia@maxpoint.com. MAXPOINT is not responsible for anything expressed on personal MAXPOINT employee accounts as they do not necessarily represent the views of the company.

Data Collected on Our Websites

Prospective customers may  provide contact information through our websites to find out more about MAXPOINT and to be contacted by a MAXPOINT representative. MAXPOINT (and its agents and service providers) may use this information to respond to your request, and for business purposes such as marketing and research. We will not rent or sell this information to other companies.

Children

MAXPOINT believes that it is especially important to protect children’s privacy online. MAXPOINT does not knowingly collect or use any personally identifiable information from children under the age of 13.

Security

We take industry-standard security measures designed to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. This includes physical, electronic and managerial procedures designed to protect data integrity, access and use.

If you have questions or concerns regarding this statement, you should contact privacy@maxpoint.com.

U.S.-E.U. Safe Harbor Framework

MAXPOINT adheres to the U.S.-E.U Safe Harbor Framework and U.S.-Swiss Safe Harbor Framework  as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries. MAXPOINT has as certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement.  To learn more about the Safe Harbor Program, and to view MAXPOINT’s certification, please visit http://www.export.gov/safeharbor/.  For questions or complaints related to the collection, retention, or use of data under the Safe Harbor Framework, please email privacy@maxpoint.com. Unresolved complaints under the Safe Harbor will be referred to the American Arbitration Association as an independent dispute resolution mechanism.

The Right to Change This Policy

If we decide to materially change our Privacy Policy, we will post those changes to this privacy statement and the MAXPOINT homepage, and other places (if any) we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy statement at any time, so please review it frequently.