Supplementing direct buys with hyperlocal digital advertising helps you target the pockets of ideal consumers you may have overlooked.
With its ability to be scalable, precise, and flexible, hyperlocal digital advertising may be just the ticket for national brands.
Want to make the most of your investment in print circulars? Digitize your deals and promote them with hyperlocal rich media ads—a can't-miss combination that boosts ROI.
Find out how retailers can draw more webrooming consumers into stores with hyperlocal digital ads.
Advertisers frequently have to change course mid-campaign. Today's post covers some tips on how to deal with the unforeseen in digital advertising.
Since the digital age put shoppers in the power seat, retailers and CPGs must now work harder than ever to win them over. See our predictions for the biggest digital shopper marketing trends you’ll see this year.
Is big data at the top of your career development list? Find out why it should be if you are pursuing advertising jobs.
MaxPoint’s VP of Marketing, Lynn Vitello, contributed several hyperlocal digital advertising tips to the latest eBook from TIMA. Take a look at the advice she offered.
The MaxPoint team recently spiced up the classrooms at the John Avery Boys & Girls Club of Durham. Read this post to see how it all turned out.
When you run a mobile campaign, should you spend more on mobile web placements or in-app placements? Read today's blog post to find out.