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Digital Advertising: Is Mobile-Only Focus Enough?

August 20, 2014 | author: Amy Gittelman

With 90% of US adults owning a mobile phone, and brand marketer mobile budgets growing rapidly each year, what then, is the problem with mobile-only campaign focus? In this blog post, we’ll answer the question of mobile-only’s ability to contribute in an omnichannel world.  

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Mobile Advertising: Does Geofencing Have the Goods?

August 14, 2014 | author: Amy Gittelman

Geofencing can provide granular precision when targeting interested consumers, but is it a complete solution for driving in-store traffic? We tackle this question in part one of our four-part series on mobile advertising. 

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Is the Death of the Digital Coupon Near?

August 6, 2014 | author: Matt Knust

Coupon websites don’t exactly capture a diverse audience, but coupons still have far-reaching power among many shoppers. We explore how digital coupons can boost sales, even when those coupons go unused. 

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Can Small Agencies Really Change the Advertising Game?

July 30, 2014 | author: Randy Clark

Hyperlocal advertising technology isn’t just for big brands. Small agencies can use hyperlocal insight to better find and connect with their audience.

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How to Leverage Gamification for a Big Return

July 23, 2014 | author: Ryan Britton

Experiential investments like gamification and augmented reality are an excellent opportunity to create an engaging, multichannel experience for consumers. We explore how to leverage these investments for solid return. 

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Summer Advertising: 3 Practical Tips for Your Summer Travel Advertising Campaigns

July 16, 2014 | author: Paul Miller

In the final post of this series, Paul Miller provides three practical tips you can apply to all of your summer campaigns. 

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Summer Advertising: The Hottest Neighborhoods for Summer Advertisers

July 9, 2014 | author: Paul Miller

This post reveals the top neighborhoods for vacationers and staycationers this summer season.

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Summer Advertising: Who’s Soaking Up the Sun This Summer?

July 2, 2014 | author: Paul Miller

This post reveals the audience profiles for both vacationers and staycationers this summer season.

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Summer Advertising: The Hyperlocal Cure for the Summertime Blues

June 26, 2014 | author: Paul Miller

Paul Miller—MaxPoint’s Head of Sales, West Coast—kicks off the summer advertising series with a discussion about why hyperlocal advertising is so effective for reaching travelers and staycationers.

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Our Top Four: How To Bridge the Gap between Big Data and the Consumer

June 18, 2014 | author: Matt Tilley

In a culture segmented and depersonalized by the effects of big data, what if big data actually became a means of introducing personal to the digital age?

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