With 90% of US adults owning a mobile phone, and brand marketer mobile budgets growing rapidly each year, what then, is the problem with mobile-only campaign focus? In this blog post, we’ll answer the question of mobile-only’s ability to contribute in an omnichannel world.
Geofencing can provide granular precision when targeting interested consumers, but is it a complete solution for driving in-store traffic? We tackle this question in part one of our four-part series on mobile advertising.
Coupon websites don’t exactly capture a diverse audience, but coupons still have far-reaching power among many shoppers. We explore how digital coupons can boost sales, even when those coupons go unused.
Hyperlocal advertising technology isn’t just for big brands. Small agencies can use hyperlocal insight to better find and connect with their audience.
Experiential investments like gamification and augmented reality are an excellent opportunity to create an engaging, multichannel experience for consumers. We explore how to leverage these investments for solid return.
In the final post of this series, Paul Miller provides three practical tips you can apply to all of your summer campaigns.
This post reveals the top neighborhoods for vacationers and staycationers this summer season.
This post reveals the audience profiles for both vacationers and staycationers this summer season.
Paul Miller—MaxPoint’s Head of Sales, West Coast—kicks off the summer advertising series with a discussion about why hyperlocal advertising is so effective for reaching travelers and staycationers.
In a culture segmented and depersonalized by the effects of big data, what if big data actually became a means of introducing personal to the digital age?