When you run a mobile campaign, should you spend more on mobile web placements or in-app placements? Read today's blog post to find out.
Real-time advertising is alive and well—learn why the criticisms of real-time advertising might just be myths.
New guidelines allow airline passengers to use mobile devices throughout the flight. But advertisers shouldn't get too excited...
Did you know Hispanic shoppers use mobile devices more than almost any other group? In today's post, we cover some strategies to help you better reach this growing audience.
Find out how Kimberly-Clark increased offline sales of Depend® products using hyperlocal digital advertising.
Want to know how well your digital provider reached your target audience? We'll show you how in the final installment of our digital measurement series.
How easy is it to measure your digital advertising campaign's effect on your brand? Find out with this week's post on brand lift surveys.
Find out how to use real-time data to get audience intelligence that can improve your campaigns even more.
There's more than one way to measure sales. This week's post covers two types of studies that measure sales lift, while being more budget-friendly than panel studies.
MaxPoint takes the streets of NYC with a New Orleans jazz processional to say goodbye to print ads.