In the final post of this series, Paul Miller provides three practical tips you can apply to all of your summer campaigns.
This post reveals the top neighborhoods for vacationers and staycationers this summer season.
This post reveals the audience profiles for both vacationers and staycationers this summer season.
Paul Miller—MaxPoint’s Head of Sales, West Coast—kicks off the summer advertising series with a discussion about why hyperlocal advertising is so effective for reaching travelers and staycationers.
In a culture segmented and depersonalized by the effects of big data, what if big data actually became a means of introducing personal to the digital age?
To draw automotive customers away from competitors, you need deep customer insight in order to effectively reach your audience.To draw automotive customers away from competitors, you need deep customer insight in order to effectively reach your audience.
Learn why hyperlocal advertising gives you a leg up when it comes to total market and multicultural advertising.
Learn about several real-time data sources that can drive responses even higher for your next digital campaign.
By focusing on interested consumers, hyperlocal digital advertising can drive sales for all your products, not just the promoted ones.
Advertising doesn’t have to be a competition between brands and consumers. Hyperlocal digital advertising makes it possible for both to win.