Learn how you can use store-level data to increase sales and improve media strategy.
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The neighborhoods where people live, work, and play are more to us than coordinates on a map. Join us for a day in the life of a Digital Zip.
See what campaign data tells us about the scarcity of high in-view placements and its effect on CTR performance.
Learn the key insights, strategies, and challenges in marketing to this unique audience.
Learn how to find the right multicultural consumers across the nation and engage them with relevant advertising.
Learn how hyperlocal digital advertising gives multicultural marketers an edge with scalable, precise, and efficient marketing programs.
Learn how to eliminate out-of-stocks, increase sales, and move inventory by tying store-level data to advertising.
Discover how to strengthen your health and wellness ad campaigns in this issue of INSIGHT! magazine.
This paper reviews text mining strategies, specifically topic modeling in the context of advertising applications, and addresses how it can be used on networks of text documents.
Explore the real-time bidding markets of online advertising and how spatial models can be used in purchase decisions.
Learn how you can link store-level data to digital advertising for a powerful sales lift.
Set up a digital advertising campaign and see how you compare to the neighborhood experts.
MaxPoint draws on hyperlocal intelligence to help agencies know, find, reach, and measure their target audience.
Find out which shoppers prefer natural remedies and which seek medicinal remedies.
Learn how advertisers can reach Olympic fans during the games and beyond.
Find the neighborhoods that will respond to your holiday-inspired ads this season.
Discover the holiday shoppers searching for luxury and bargain toys.
Upgrade your home product sales by finding shoppers with home improvement projects.
Learn which neighborhoods have retirement planners and which have financial service spenders.
Discover the neighborhoods with the most minivan and SUV families.
Check out the profiles of seasonal and year-round back-to-school apparel shoppers.
See which neighborhoods are most interested in buying garden supplies and services.
Take a closer look at two important types of gamers: the early adopters and the so-called latecomers.
When flu season hits, tailor your hyperlocal digital campaigns to the neighborhoods most interested in flu-related products.
Find the best places to run your holiday-inspired ads this holiday season.
Get the most out of your holiday advertising by targeting shoppers interested in your specific products and services.
Maximize your ad spend by targeting holiday diners with ads that speak to their specific tastes in food.
Learn which US cities have the highest concentrations of sports fans and exercise enthusiasts.
As children head back to school, we reveal the top US cities with “homemade” and “on-the-go” moms.
Learn more about the US neighborhoods most interested in barbequed foods.
See which cities join Madison, Wisconsin, on the list of places most excited for the Olympics.
We determined the US neighborhoods most interested in allergy and asthma remedies. See who made the list.
See which neighborhoods top our list of eco-friendly areas in the United States.
Learn which cities enjoy staying ahead of the curve with tech industry knowledge.
Take a closer look at the US neighborhoods most interested in looking their best for Valentine’s Day.
Learn which neighborhoods to target with ads for your health-related products and services.
Find the best neighborhoods to display your holiday ad campaigns.
BIGinsight reveals the changing habits of the cost-conscious grocery shopper in its latest report.