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Helps garden supply companies eliminate wasteful ad spending by targeting neighborhoods with consumers most interested in DIY gardening and avoiding those that display little interest
Read MoreCompany Helps Game-Related Brands and Retailers Target Distinct Groups of Shoppers with Neighborhood-Level Digital Advertising
Read MoreFor every challenge there is an opportunity, and in 2013, it's going to be working hyperlocal tactics into your national marketing strategy.
Read MoreFor the Second Consecutive Year, MaxPoint Analyzes Billions of Data Points to Find the Most Festive Neighborhoods across the Country
Read MoreMaxPoint Interactive Interest Index Helps Retailers and Brands Reach the Most Cost-Conscious Cities in the U.S. with Targeted Holiday Advertising Campaigns
Read MoreUsing Online Video Advertising to Raise Awareness, Favorability, and Dedication to Eradicating Cancer
Read MoreIndex Data Helps Retailers, Brands and Restaurants Looking to Capture a Greater Piece of the Thanksgiving Pie Create Targeted Digital Advertising Campaigns Based on Neighborhood Preferences and Behaviors
Read MoreIt’s natural to assume that such high-traffic events will automatically result in increased sales, but that’s not always the case. That's where a hyperlocal digital advertising approach can help retailers create demand for inventory in specific locations.
Read MoreMaxPoint Interactive Interest Index Reveals Top Cities with Sports Fans and Exercise Enthusiasts
Read MoreThere are steps every brand and retailer can take to ensure their products move off the shelf at the right time. It starts by getting local. Hyperlocal, that is.
Read MoreAs Children Head Back to School, MaxPoint Interactive Interest Index Reveals Top U.S. Cities with “Homemade” vs. “On-the-Go” Moms
Read MoreIt’s important for brick-and-mortar businesses—and the brands that sell within them—to connect with consumers to drive them into stores.
Read MoreMaxPoint’s Digital Zip Technology Provides Advertisers with Actionable Data on the Neighborhoods Most Interested in Barbeque-Related Foods
Read MoreBrands use the latest in data-driven precision to reach online consumers where they live
Read MoreMaxPoint's Digital Zip Technology Analyzes Billions of Data Points to Show Advertisers Which Neighborhoods are Most Interested in the Olympic Games
Read MoreHere's why neighborhood-level targeting might be the key to connecting with moms and other important purchasers.
Read MoreMaxPoint's Digital Zip® Technology Analyzes Billions of Data Points and Finds Neighborhoods With Strongest Preferences Toward Brand Name Vs. Generic Medications
Read MoreToo often retailers turn to digital ads to drive e-commerce traffic and traditional ads to drive foot traffic to their stores. By approaching campaigns this way, retail marketers are missing the boat on the enormous power of digital to drive in-store traffic.
Read MoreAdvertising Age's Multi-City Happy Hour Sponsored by MaxPoint Interactive
Read MoreA new research report sponsored by MaxPoint Interactive reveals the changing behavior among cost-conscious grocery shoppers as they move through the path to purchase in today’s post-recession economy.
Read MoreAmericans are shopping at several different grocery stores to get the best deals and are cutting back on “luxury” purchases, including premium seafood items, according to a new report by MaxPoint Interactive.
Read MoreA new research report sponsored by MaxPoint Interactive reveals the changing behavior among cost-conscious grocery shoppers as they move through the path to purchase in today’s post-recession economy.
Read MoreMost grocery executives underestimate the power of digital in the consumer’s path to purchase, according to the results of an on-site survey conducted at FMI2012 conducted by MaxPoint Interactive, which found discrepancies between grocery executives’ insights around digital advertising and actual consumer behavior.
Read MoreUS consumers are beginning to spend more on groceries - but are still looking for ways to maximize their spending at the supermarket, according to a new research report from MaxPoint Interactive.
Read MoreOn-site Survey Conducted by MaxPoint Interactive Draws Parallels and Disconnects Between Consumer Behavior and Executive Insights Around Digital Advertising
Read MoreIn a new research report sponsored by MaxPoint Interactive, BIGinsight reveals the changing behavior among today's cost-conscious grocery shoppers as they move through the path to purchase.
Read MoreThe Grocery Industry Pulse, titled "Reaching Today's Cost-Conscious Consumer," found that the average monthly spend on groceries has steadily increased among the general population from pre to post-recession.
Read MoreSponsored by MaxPoint Interactive and Conducted by BIGinsight™, Study Provides Marketers with Insights Into Grocery Consumers’ “New Normal”
Read MoreAlthough great at reaching specific demographic groups nationwide, the Internet falls short of old-school advertising vehicles such as direct mail and newspaper inserts when it comes to being hyper-local. A Morrisville startup is focused on changing that.
Read MoreAs more and more people are headed online, it has become clear that there are new channels for retailers to leverage when it comes to executing highly deliverable ad campaigns.
Read MoreBy developing a highly-customized local digital advertising strategy that complements existing campaigns, retailers and brands can consistently and effectively drive sales that help to increase revenue and create a more personal relationship with customers.
Read MoreIf the exponential growth of online video advertising is telling us anything, it's that it's an ever-evolving and effective medium for retailers and brands of all sizes.
Read MoreMaxPoint's Digital Zip Technology Analyzes Billions of Data Points and Finds Neighborhoods That Act on Going Green Differ from Those Generally Interested in Environmental Issues
Read MoreMaxPoint and Saatchi & Saatchi X Share How Retailers and Brands Can Harness the Power of Neighborhood-Level Shopper Marketing Campaigns
Read MoreThe growing popularity of online video has caught the attention of U.S. advertisers, as they realize the incredible reach this medium presents.
Read MoreCompany to Present California Olive Ranch Digital Video Case Study with Media Partner FRWD
Read MoreWhere are tech products getting the most consumer interest, new data from MaxPoint Interactive finds both the east and west coasts - San Francisco, Miami, New York and West Palm Beach - are among the top ten 'most interested' cities for technology products.
Read MoreNew iPad Launch Among One of the Most Popular Topics Trending Across the U.S.
Read MoreAre retailers and brands spending their money effectively when it comes to reaching only the neighborhoods where their precise customers live?
Read MoreFor enterprises grappling with the onslaught of big data, a new platform has emerged from the open source world that promises to provide a cost-effective way to store and process petabytes and petabytes worth of information.
Read MoreAs Valentine’s Day Approaches, MaxPoint Analyzes Neighborhood-Level Data to Help Retailers and Brands Execute Effective Digital Advertising Campaigns that Drive In-Store Traffic
Read MoreJust a month into the New Year and already upwards of half the New Year's Resolutions made on December 31st have been tossed to the wayside. That doesn't mean those resolutions were made half-heartedly, but that completing it was perhaps a bit of a lofty goal. What does this have to do with online marketers? Everything.
Read MoreRetailers struggle each holiday season with an inevitable inventory imbalance. Some order too much of one product and not enough of another.
Read MoreCompany Analyzes Neighborhood-level Data to Help Retailers and Brands Roll Out Relevant and Cost-Effective Digital Advertising Campaigns
Read MoreMaxPoint Interactive accumulated 101 New Rules for Retail by surveying retailers, technology vendors and consultants on the show floor.
Read MoreReal time data. Personalization. Hyper targeting. Starting about six months ago these buzzwords began getting a lot of play from early adopters in online marketing. A personalized experience, goes the rationale, offers consumers more of what they want right now rather than what they searched for a few months ago. A new suite of tools from Monetate trades on the personalization factor.
Read MoreBuzzword alert: multichannel is out. The word "multichannel" is tied to a concept of retailers operating in multiple channels — they have a store, they have a website, and they have some way for consumers to access their products on smartphones and tablets.
Read Morefama PR
maxpoint@famapr.com
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