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ONLINE ADVERTISING NEWS
MaxPoint in the Media
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April 30, 2013 | MaxPoint Identifies U.S. Neighborhoods with the Most Green Thumbs
Helps garden supply companies eliminate wasteful ad spending by targeting neighborhoods with consumers most interested in DIY gardening and avoiding those that display little interest
Read MoreMarch 21, 2013 | A Multiplayer Industry: MaxPoint Identifies U.S. Neighborhoods with the Most Gaming Early Adopters vs. Latecomers
Company Helps Game-Related Brands and Retailers Target Distinct Groups of Shoppers with Neighborhood-Level Digital Advertising
Read MoreJanuary 10, 2013 | How to go hyperlocal on a national scale
For every challenge there is an opportunity, and in 2013, it's going to be working hyperlocal tactics into your national marketing strategy.
Read MoreDecember 14, 2012 | Salt Lake City Neighborhoods Demonstrate the Most Holiday Cheer
For the Second Consecutive Year, MaxPoint Analyzes Billions of Data Points to Find the Most Festive Neighborhoods across the Country
Read MoreNovember 13, 2012 | Erie, Pennsylvania Named Top City on the Hunt for Holiday Bargains
MaxPoint Interactive Interest Index Helps Retailers and Brands Reach the Most Cost-Conscious Cities in the U.S. with Targeted Holiday Advertising Campaigns
Read MoreNovember 12, 2012 | Mixpo, MaxPoint and Seattle Cancer Care Alliance Team Up to Promote Health Care With Video Advertising
Using Online Video Advertising to Raise Awareness, Favorability, and Dedication to Eradicating Cancer
Read MoreOctober 30, 2012 | Truffled Mashed Potatoes or Green Bean Casserole? MaxPoint Interest Index Reveals U.S. Cities Most Likely to Dine on Modern Gourmet vs. Traditional Comfort Fare this Thanksgiving
Index Data Helps Retailers, Brands and Restaurants Looking to Capture a Greater Piece of the Thanksgiving Pie Create Targeted Digital Advertising Campaigns Based on Neighborhood Preferences and Behaviors
Read MoreOctober 12, 2012 | 5 Back-to-School Lessons for the Holiday Shopping Season
It’s natural to assume that such high-traffic events will automatically result in increased sales, but that’s not always the case. That's where a hyperlocal digital advertising approach can help retailers create demand for inventory in specific locations.
Read MoreSeptember 27, 2012 | MaxPoint Interest Index Finds Washington, DC, Is the US City with Neighborhoods Most Interested in Athletics
MaxPoint Interactive Interest Index Reveals Top Cities with Sports Fans and Exercise Enthusiasts
Read MoreSeptember 12, 2012 | How Hyper-Local Can Play in Holiday Marketing
There are steps every brand and retailer can take to ensure their products move off the shelf at the right time. It starts by getting local. Hyperlocal, that is.
Read MoreAugust 30, 2012 | MaxPoint Interest Index Finds Las Vegas Moms Are Those Most Interested in Back-to-School Lunches
As Children Head Back to School, MaxPoint Interactive Interest Index Reveals Top U.S. Cities with “Homemade” vs. “On-the-Go” Moms
Read MoreAugust 13, 2012 | Localizing Advertising Budgets
It’s important for brick-and-mortar businesses—and the brands that sell within them—to connect with consumers to drive them into stores.
Read MoreJuly 31, 2012 | Neighborhoods in Seattle Named Barbeque Kings by MaxPoint Interactive Interest Index
MaxPoint’s Digital Zip Technology Provides Advertisers with Actionable Data on the Neighborhoods Most Interested in Barbeque-Related Foods
Read MoreJuly 5, 2012 | Digital Advertising: Hitting the Hyperlocal Target
Brands use the latest in data-driven precision to reach online consumers where they live
Read MoreJune 28, 2012 | Madison, Wisconsin is the U.S. City Most Excited for the 2012 Summer Olympic Games According to MaxPoint Interactive Interest Index
MaxPoint's Digital Zip Technology Analyzes Billions of Data Points to Show Advertisers Which Neighborhoods are Most Interested in the Olympic Games
Read MoreJune 14, 2012 | Location-based targeting grows up
Here's why neighborhood-level targeting might be the key to connecting with moms and other important purchasers.
Read MoreMay 30, 2012 | New York Neighborhoods Most Interested in Asthma and Allergy Remedies According to MaxPoint Interactive Interest Index
MaxPoint's Digital Zip® Technology Analyzes Billions of Data Points and Finds Neighborhoods With Strongest Preferences Toward Brand Name Vs. Generic Medications
Read MoreMay 22, 2012 | Complementing Traditional Ads With Digital? Use Data to Focus on Neighborhoods
Too often retailers turn to digital ads to drive e-commerce traffic and traditional ads to drive foot traffic to their stores. By approaching campaigns this way, retail marketers are missing the boat on the enormous power of digital to drive in-store traffic.
Read MoreMay 21, 2012 | BostInno Approved: What to Do This Week
Advertising Age's Multi-City Happy Hour Sponsored by MaxPoint Interactive
Read MoreMay 18, 2012 | How Cost-Conscious Grocery Shoppers Tick
A new research report sponsored by MaxPoint Interactive reveals the changing behavior among cost-conscious grocery shoppers as they move through the path to purchase in today’s post-recession economy.
Read MoreMay 18, 2012 | Americans still cutting back on luxury buys
Americans are shopping at several different grocery stores to get the best deals and are cutting back on “luxury” purchases, including premium seafood items, according to a new report by MaxPoint Interactive.
Read MoreMay 16, 2012 | How Today’s Cost-Conscious Grocery Shoppers Tick
A new research report sponsored by MaxPoint Interactive reveals the changing behavior among cost-conscious grocery shoppers as they move through the path to purchase in today’s post-recession economy.
Read MoreMay 16, 2012 | Most Grocers Underestimate the Power of Digital
Most grocery executives underestimate the power of digital in the consumer’s path to purchase, according to the results of an on-site survey conducted at FMI2012 conducted by MaxPoint Interactive, which found discrepancies between grocery executives’ insights around digital advertising and actual consumer behavior.
Read MoreMay 16, 2012 | Grocery spend is increasing but consumers are still cost-conscious: Market Research
US consumers are beginning to spend more on groceries - but are still looking for ways to maximize their spending at the supermarket, according to a new research report from MaxPoint Interactive.
Read MoreMay 16, 2012 | 80 percent of Industry Executives at FMI2012 Underestimate the Power of Digital in the Path to Purchase
On-site Survey Conducted by MaxPoint Interactive Draws Parallels and Disconnects Between Consumer Behavior and Executive Insights Around Digital Advertising
Read MoreMay 15, 2012 | Grocery Industry Pulse: Reaching Today’s Cost-Conscious Consumer
In a new research report sponsored by MaxPoint Interactive, BIGinsight reveals the changing behavior among today's cost-conscious grocery shoppers as they move through the path to purchase.
Read MoreMay 15, 2012 | Research reveals behaviors of cost-conscious grocery shoppers
The Grocery Industry Pulse, titled "Reaching Today's Cost-Conscious Consumer," found that the average monthly spend on groceries has steadily increased among the general population from pre to post-recession.
Read MoreMay 15, 2012 | New Research Reveals Behaviors of Today’s Cost-Conscious Grocery Shoppers
Sponsored by MaxPoint Interactive and Conducted by BIGinsight™, Study Provides Marketers with Insights Into Grocery Consumers’ “New Normal”
Read MoreMay 14, 2012 | MaxPoint’s ad technology fuels growth
Although great at reaching specific demographic groups nationwide, the Internet falls short of old-school advertising vehicles such as direct mail and newspaper inserts when it comes to being hyper-local. A Morrisville startup is focused on changing that.
Read MoreMay 4, 2012 | Creating “Cross-Platform” Campaigns: What Works, What to Avoid
As more and more people are headed online, it has become clear that there are new channels for retailers to leverage when it comes to executing highly deliverable ad campaigns.
Read MoreApril 26, 2012 | Giving National Campaigns a Local Edge
By developing a highly-customized local digital advertising strategy that complements existing campaigns, retailers and brands can consistently and effectively drive sales that help to increase revenue and create a more personal relationship with customers.
Read MoreApril 25, 2012 | How to tap video advertising’s potential
If the exponential growth of online video advertising is telling us anything, it's that it's an ever-evolving and effective medium for retailers and brands of all sizes.
Read MoreApril 24, 2012 | Washington, D.C. Ranks Most Environmentally Conscious City in the U.S. According to MaxPoint Interactive Interest Index
MaxPoint's Digital Zip Technology Analyzes Billions of Data Points and Finds Neighborhoods That Act on Going Green Differ from Those Generally Interested in Environmental Issues
Read MoreApril 16, 2012 | MaxPoint Interactive to Present Next Generation Digital Marketing Strategies at the Shopper Marketing Summit
MaxPoint and Saatchi & Saatchi X Share How Retailers and Brands Can Harness the Power of Neighborhood-Level Shopper Marketing Campaigns
Read MoreApril 2, 2012 | Online Video RTB: What to Know Before You Bid
The growing popularity of online video has caught the attention of U.S. advertisers, as they realize the incredible reach this medium presents.
Read MoreApril 2, 2012 | MaxPoint Interactive to Present at ad:tech San Francisco
Company to Present California Olive Ranch Digital Video Case Study with Media Partner FRWD
Read MoreMarch 15, 2012 | How mobile is pushing digital growth
Where are tech products getting the most consumer interest, new data from MaxPoint Interactive finds both the east and west coasts - San Francisco, Miami, New York and West Palm Beach - are among the top ten 'most interested' cities for technology products.
Read MoreMarch 13, 2012 | San Francisco Residents are Most Interested in New Consumer Technology According to MaxPoint Interactive Interest Index
New iPad Launch Among One of the Most Popular Topics Trending Across the U.S.
Read MoreMarch 12, 2012 | Going Local: Why Brands and Retailers Need to Get Serious in 2012
Are retailers and brands spending their money effectively when it comes to reaching only the neighborhoods where their precise customers live?
Read MoreMarch 7, 2012 | HADOOP Enters the Enterprise Mainstream, and Big Data Will Never Be the Same
For enterprises grappling with the onslaught of big data, a new platform has emerged from the open source world that promises to provide a cost-effective way to store and process petabytes and petabytes worth of information.
Read MoreFebruary 7, 2012 | MaxPoint Interactive Interest Index Tells Advertisers that Miami Residents Are Most Intent on Looking and Acting Their Best for Valentine’s Day
As Valentine’s Day Approaches, MaxPoint Analyzes Neighborhood-Level Data to Help Retailers and Brands Execute Effective Digital Advertising Campaigns that Drive In-Store Traffic
Read MoreFebruary 01, 2012 | Offering may help brands reach resolution making customers
Just a month into the New Year and already upwards of half the New Year's Resolutions made on December 31st have been tossed to the wayside. That doesn't mean those resolutions were made half-heartedly, but that completing it was perhaps a bit of a lofty goal. What does this have to do with online marketers? Everything.
Read MoreJanuary 31, 2012 | The Local Approach to Creating Just-In-Time Demand
Retailers struggle each holiday season with an inevitable inventory imbalance. Some order too much of one product and not enough of another.
Read MoreJanuary 31, 2012 | MaxPoint Interactive Interest Index Helps Advertisers Pinpoint Neighborhoods Most Interested in a Healthier Lifestyle in 2012
Company Analyzes Neighborhood-level Data to Help Retailers and Brands Roll Out Relevant and Cost-Effective Digital Advertising Campaigns
Read MoreJanuary 24, 2012 | New Rules of Retail Set Tone for 2012
MaxPoint Interactive accumulated 101 New Rules for Retail by surveying retailers, technology vendors and consultants on the show floor.
Read MoreJanuary 20, 2012 | Tool to create more personalized experience online
Real time data. Personalization. Hyper targeting. Starting about six months ago these buzzwords began getting a lot of play from early adopters in online marketing. A personalized experience, goes the rationale, offers consumers more of what they want right now rather than what they searched for a few months ago. A new suite of tools from Monetate trades on the personalization factor.
Read MoreJanuary 19, 2012 | The Takeaway from NRF: It’s About the Technology, Retailers
Buzzword alert: multichannel is out. The word "multichannel" is tied to a concept of retailers operating in multiple channels — they have a store, they have a website, and they have some way for consumers to access their products on smartphones and tablets.
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