Sure, customers are much more cost conscious
now than in 2007. But what, exactly, are they doing
differently? More importantly, what does it mean
for food retailers and marketers?

Get the latest insights on how shoppers are:

  • Using digital resources to prepare for shopping trips
  • Basing more choices on recipe websites
  • Shopping closer to home at multiple stores
  • Leveraging coupons and sales
  • And more …
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90% of shoppers 18 and over research groceries online before they go to the store”

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About MaxPoint

MaxPoint helps retailers and CPG brands drive local in-store traffic. Our cornerstone is our proprietary Digital Zip® technology, which delivers the most effective and scalable neighborhood-level digital campaign targeting available.

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